Our next task for our welcome week was to visit various counters in West Quay shopping centre to familiarise ourselves with the different brands. Kyomi and I visited several counters including Mac, Bobbi Brown, Laura Mercier and Benefit!
Laura Mercier - Laura Mercier's target audience is for the age groups of 20+ as I think it focuses on elegance and natural beauty rather than too much glitz and glam. The products all look amazing and the packaging is very sleek and sophisticated. Laura Mercier's hero product for me would be their Loose setting powder which is extremely lightweight and translucent which gives the face a soft focus!
Bobbi Brown - Next we visited Bobbi Brown and their target audience seems to focused on women in the 20's and upwards. Although I do know that some younger girls who have a passion for makeup use Bobbi Brown I think that's their main target audience. What I like about Bobbi Brown is that she uses and creates make-up to enhance women's natural beauty and that's what she set out to do! They have a range of exciting products at Bobbi Brown from metallic shadows to really useful palettes that us artists can use in our kits! Bobbi Brown's hero and award winning product is variety of Shimmer Bricks!
Benefit Cosmetics - And Last but not least, we visited the Benefit Counter in John Lewis. Benefit's counter is very eye catching and at first sight appeals to a younger audience. However having worked for Benefit for a number of years previously, I found that a large number of their customers were in fact from all different age groups. So all in all I would say that Benefit appeals to all age groups as they attract customers with their amazing packaging and their quick fix makeup tricks! Benefit's hero product would have to be their They're real mascara!
No comments:
Post a Comment